Services

How does SureSafe™ do it?

Auditing:
A tracking pixel is added to the ad creative and the referring URL is sent back to ADSOVO. The content on the page displaying the ad is scanned and categorized immediately. Any content that is brand-damaging or classified into custom categories is then available via the SureSafe login.

Real-time blocking:
The ad call is intercepted by ADSOVO before reaching the ad server. The referring URL is scanned in real-time and the classification result is sent back to the ad server. The ad server contains logic to display or not display the brand-sensitive ad, depending on the classification result.
* Please note that real-time blocking requires custom integration into the ad lifecycle.

Why ADSOVO?

Why brand protection?

Brand sensitive advertisers, specifically in the online ad space, need to protect their brand in display ad campaigns. Countless hours and funds have been allocated to developing brands over time and these sensitive ads cannot serve against potentially brand-damaging content.