Working with ADSOVO™ as your brand-safe “silent partner” for unsold ad-inventory
Understanding Our “Win-Win” Wholesale Business Model:
ADSOVO is the trusted remnant inventory partner for top media companies, quality independent publishers, and tier-one ad-networks. Under special long-term contract, ADSOVO aggregates our publishing partner’s unsold inventory and sells that inventory in volume on a “blind-network” basis. Our publishers benefit by monetizing remnant ad inventory in a discrete way (while still protecting rate-card pricing), thus lowering or eliminating losses associated with unsold inventory (i.e. cost of ad-serving, content costs, etc.). Our qualified advertisers stretch their advertising dollar and extend their campaign’s reach by purchasing this quality wholesale inventory in volume at discounted rates.
How it Works – The ADSOVO Wholesale Channel:
Even the best publishers only sell 30-60% of their ad-inventory on a “transparent” basis at rate-card prices. As such, we realize the pain associated with the cost of unsold inventory. These costs ultimately lead to less profitability. By discretely selling our publishing partner’s otherwise unsold inventory on a “blind-network” basis, ADSOVO helps offset or eliminate the traditional costs of remnant ad-inventory. We specialize in protecting net-profitability by selling this remnant inventory in a way that does not undercut or interrupt your normal sales process or sales offerings—no one has to know that we are your “silent” wholesale channel partner. ADSOVO is the Hotwire.com™ of the online advertising market. Simply run ADSOVO ad tags in your default (lowest priority) position and let us take care of the rest. There is no risk to you.
How do we implement ADSOVO Ad Tags?
Depending on your website(s), you will receive ADSOVO ad tags to implement on each creative size specified in our Insertion Order (IO). Unless otherwise noted in the IO, ADSOVO ad tags for remnant inventory should always run in your default (lowest priority) position. In the default position, ADSOVO receives only the ad-inventory that would otherwise go unsold—in this way, we do not compete with your other sales efforts. As we are running in your default position, we understand that there are no guaranteed volumes. If the tags running in higher priority positions sellout, ADSOVO will not receive inventory on that placement. There is no risk to you.
Why wouldn’t we simply sell our remnant inventory directly?
In order to protect your usual rate-card pricing, you should never offer remnant inventory at discounted prices to your existing customers and prospects. If your existing customers could buy remnant inventory from you directly, they would have little incentive to still buy at your rate-card prices. When ADSOVO sells your remnant inventory, we sell it discretely on a “blind network” basis, which means our customers don’t know the exact source of the inventory- we protect your identity and thus protect your rate-card pricing.
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Please email: publish@adsovo.com