ADSOVO has built the world’s first BRAND SAFE AD-NETWORK, utilizing its proprietary semantic and contextual website content checking technology, SureSafe™.

ADSOVO’s risk-management technology for brand-sensitive advertisers uses an advanced content filtering algorithm based on Bayesian probabilistic logic and statistical analysis. Phrase filtering, pattern matching and Natural Language Processing are used to classify the web page content while machine learning offers realistic scalability. ADSOVO’s classification engine is language-agnostic and can accommodate custom categories with varying sensitivity levels for each category.

Publishers with excellent brand-safe content are encouraged to apply to the ADSOVO Network.