Meaning Center
ADSOVO Resources
Industry Resources
TED Talk – Kevin Kelly on the next 5,000 days of the web
TED Talk – Chris Anderson of WIRED on tech’s Long Tail
TED Talk – Tim Berners-Lee: The year open data went worldwide
World Wide Web Consortium (W3C) Semantic Web
Category Definitions
Adult – Pornography:
Clearly pornographic content, visual representations or descriptions of sexual or lewd acts containing at least one character performing an action to one or more characters or very clear individual or group nudity.
Adult – Sexually Suggestive Content:
Content containing partial or full nudity, descriptions, images or actions that may imply, directly suggest or hint at sexual or lewd acts.
Adult – Art Nudes/Artistic Strong Sexual Content:
Content purposed for artistic viewing, however clearly containing nudity or sexually suggestive acts or descriptions within the art that are obviously inappropriate for minors or brand sensitive ad campaigns.
Drugs:
Content promoting, selling, depicting the use of or glorifying illicit/illegal drugs, drug paraphernalia, or drug culture.
Non-English Language:
A Site where the majority of the content (regardless of the type of content), is in a language other than English.
Violence:
Content explicitly glorifying, promoting or delivering scenes or descriptions of non-consensual pain, suffering, death, extreme violence, torture or ill-treatment of humans or animals, that is not intended for serious literary, artistic, political, educational or scientific value.
Bombs, Guns, Ammunition and Weapons:
Content offering the sale of, depicting the use of or offering technical information on the illegal use of genuine or replica guns, bombs, explosives, ammunition, swords, knives, crossbows, lasers, or any other offensive weapons.
Hate Speech:
Content containing views directed, intended or reasonably likely to cause or incite hatred of or offend any race, color, religion, sex, creed, class, ethnic group, disability, age, national origin, genetic background, specific individual or group.
Political Content:
A Site whose content (regardless of the type of content) is predominantly aimed at furthering, advancing, promoting or endorsing the cause of any political party, political group or political individual, organized campaign, interest group or informal pressure group.
Moderated Forums:
Online forums, blogs, comment areas, discussion groups, picture hosting Sites, community Sites or newsgroups intended for people to exchange ideas about a common interest subject to editorial control or moderation by some type of Publisher. The page(s) may be part of a larger Site or a Site specifically comprising a moderated forum. Moderation or control may include editing, blocking or deleting content and may occur either before or after the user’s article is posted.
Impression Fraud:
Impression fraud is primarily used to harm advertising competitors and/or unethically increase publisher earnings by deceiving impression analyses or reporting tools. Common signs of impression fraud include irregular peaks in impressions without an increase in clicks, therefore lowering the overall quality of traffic. Impression fraud methods include, but are not limited to: banner stacking (only one banner is visible despite the ad serving code displaying multiple banners, commonly in an iframe), banner farms (Sites with multiple banners displayed at the bottom of a page clearly below the fold and out of user’s sight but still triggering impressions), slide show automation (in an inactive browser tab, a Site will trigger the next image in a slide show which in turn triggers a new ad call and a new impression), incentivized/trash clicks (see Trash Traffic/Clicks definition) and general unethical iframe usage (such as trafficking an ad with Javascript constantly writing iframes with ad tags, triggering multiple ad requests while the page is loading).
Trash Traffic/Clicks:
The primary intention of trash traffic and trash clicks is to increase advertiser costs and publisher earnings through click fraud and incentivized clicks. Incentivized clicks are generated from Sites containing links, forms or other ads promising the user some type of compensation, such as an incentive or reward, for making a click. This type of inventory is susceptible to bots or third party organizations compensating people to visit the Site without any real purchasing intention, resulting in incentivized or trash traffic, which is much lower quality traffic and can incur higher costs to the advertiser. Click fraud is not determined from the content on a Site, but rather from invalid or unintentional clicks. Generally, invalid clicks are automatically or wrongfully generated and attempt to report a click when a valid click in fact was not made. Unintentional clicks are generally produced by deceptive banner ads, deceptive pops or deceptive ad placement. Both are intended to artificially or maliciously drive up a Publisher’s earnings by deceiving click-tracking methods or the Site visitor directly with the invalid or unintentional traffic. Invalid or unintentional clicks may be achieved through, but are not limited to: repeated manual clicking, forced clicks, the use of robots or clickbots, out-of-geo, known offenders, spike anomalies, double-clicks, click-nets, automated clicking tools or any other deceptive software types.
Un-Moderated Forums:
Online forums, blogs, comment areas, discussion groups, picture hosting Sites, community Sites or newsgroups intended for people to exchange ideas about a common interest that is not subject to any editorial control or moderation by any Publisher. Users are free to post any content of their own to the Site without any moderation or checking before or after the content posting. The page(s) may be part of a larger Site or a Site specifically comprising a moderated forum. Moderation or control may occur either before or after the user’s article is posted.
Spyware/Malware:
Any software or program covertly installed on a user’s machine from the publisher’s Site (as distinct from the legitimate addition of a cookie to the appropriate location within the user’s browser software). Spyware is typically, but not always, installed without the user’s informed consent, cannot be easily uninstalled or disabled; and covertly transmits information about the user’s activities to a remote host, often used to facilitate delivery of advertising messages, often with a high frequency. Spyware may also transmit information not intended for the purpose of fraudulent advertising practices, but for a variety of other unacceptable, deceptive and most likely illegal reasons. A sub-set of Spyware is malware (malicious code). A defining characteristic of malware is that it is intended to cause harm or be used for criminal purposes and is covertly installed without the user’s knowledge. Examples of malware include, not are not limited to, keystroke loggers, password sniffers, spam launchers, remote access tools (RATs) or screen capture utilities and may deliver viruses, worms or Trojans.
Unauthorized Content:
Any website where ad tags are present and request ads that were not intended to be displayed on that website by the advertiser. These websites usually, but not always, are defined by HTML code that contains unauthorized content that has been copied, stolen, or replicated, may be altered or original, and may be examples of copyright infringement, spoofing or false content representation.
Personal Content:
Independent publication by Site users of personal thoughts, photographs and web links. This includes but is not limited to blogs, homepages, profiles and other user generated content on social networking Sites.
Illegal Content:
Any other content that infringes upon local laws or regulations, or the rights of any person or entity.
Application Downloads/File Sharing or Peer-to-Peer:
Sites allowing users, with or without a required login, to download, upload or exchange software or content containing files that open, execute or download by themselves or with other files or alter existing files in any way. Content may include, but is not limited to music and movie files, games, photos or software applications. Software may include, but is not limited to adware, malware, desktop applications, toolbars, add-ons, messenger or email clients, patches, file sharing programs or toolbars, widgets, peer-to-peer networks or software updates. Any content or software in the Application Download category may contain advertising that is not obviously associated with a Site, may be placed in an unorthodox manner or may be untraceable.