Buying brand-safe ad-inventory from ADSOVO™
Our Business Model
ADSOVO is the trusted inventory partner for top brand media companies, quality independent publishers, and tier-one ad-networks. Under special long-term contract, ADSOVO aggregates 100% of our publishing partner’s unsold (remnant) ad-inventory and sells that inventory in volume at very low prices on a “semi-blind-network” basis. ADSOVO Advertisers stretch their advertising dollar and extend their campaign’s reach by purchasing this quality brand-safe inventory at greatly discounted rates. All ADSOVO inventory is categorized into one of 15 Content Channels and can be targeted by end-user’s geography, age, gender, language, contextual keywords, behaviors, browser and user operating system.
The ADSOVO Wholesale Channel
Even the best publishers only sell 30-60% of their ad-inventory on a “transparent” basis at rate-card prices. As such, we realize the great pain publishers associate with the cost of their unsold inventory (ad-serving fees, content costs, etc.). These costs ultimately lead to less profitability for publishers. By discretely selling our publishing partner’s otherwise unsold inventory on a “semi-blind-network” basis, ADSOVO helps our publishers offset or eliminate their cost of remnant ad-inventory. Advertisers benefit by purchasing volumes of high-quality targeted ad-inventory at fractional wholesale prices. ADSOVO is known as the Hotwire.com™ of the online advertising market.
Why can’t we simply buy publisher’s remnant inventory directly?
ADSOVO is able to secure top quality advertising placements at fractional prices by entering into special long-term relationships with our publishing partners. Simply stated, we buy 100% of our publishing partner’s unsold (remnant) ad-inventory under long-term contract. We guarantee to buy 100% of Publisher’s unsold inventory over 12-months or longer, representing contract values often in excess of millions of dollars or Euros. As such, ADSOVO takes the big risk, but in turn, is rewarded with very low contract prices. We must also satisfy many strict confidentiality provisions that allow us to only sell this quality advertising on a semi-blind-network basis. In short, when you buy through ADSOVO, you are taking advantage of our quality publishing relationships and strong buying power.
Minimum Media Buys
As ADSOVO is a wholesale aggregator, we only deal with qualified volume media buyers. The minimum test-buy on the ADSOVO network is USD $5,000 with a minimum re-order of USD $10,000. Pricing is based on volume-discounts: the more you buy, the lower the price. Returning customers spending in excess of USD $35,000 per month receive special pricing and optimization considerations- please inquire. Analyst-level campaign optimizations are not provided for monthly accounts spending less than USD $35,000.
A brand-safe and semi-blind-network
ADSOVO™ screens every website in our network to ensure compliance with our content specifications and policies.
All sites are classified into three tiers depending on quality standards. Qualified advertisers may book in one or more tiers and choose between 15 different Content Channels where our publishing partner’s sites are aggregated.
ADSOVO only discloses its complete site-list to qualified advertisers who have executed a strict non-disclosure agreement. While ADSOVO will never deliver outside of it’s disclosed “whitelist,” the sites disclosed on this list only represent the ENTIRE network and ADSOVO cannot guarantee delivery on any specific site(s).
Site-specific “transparent” bookings are NOT available on the ADSOVO Wholesale Network. Advertisers wishing to book specific site-level placements should contact the publisher directly (ADSOVO can provide publisher referrals for site-specific bookings).
Local Presence
with Global Reach
ADSOVO is a global company, with offices in the United States and Europe, conducting extensive business worldwide. We represent website content from around the world and in many languages. Please contact our sales team for more specific details.
Receive a Quotation
Please email sales@adsovo.com with your specific campaign requirements.