ADSOVO at ad:tech London 2010
Visit us at ad:tech London – Booth #342 : London, September 21-22
Learn more: http://www.ad-techlondon.co.uk/adtech2010/exhibition/exhibitor-details.html?exhibitor_id=25097
ADSOVO CEO Discusses New SureSafe™ Ad Verification Product
ADEXCHANGER: What problem is SureSafe trying to solve today?
CM: At a high level, SureSafe™ categorizes content and protects brands in real-time, allowing advertisers to safely extend their reach into the mid and long-tail publishing segments. The Internet is the only media where content verification is humanly impossible. While there are over 7-billion websites globally (more websites than people), brand advertisers are monetizing only a few thousand of those today. Until SureSafe, there has been no reliable way for humans to track and categorize the Web’s ever changing content in real-time. As such, advertisers fearing misplacement of their brands next to objectionable and brand-damaging content, have resulted to “white listing” more manageable subsets of the Internet (human “vetted” lists of only a few thousand websites)—a practice that is limiting and unreliable.
Adsovo at ad:tech New York 2009:
Visit us at ad:tech NY – Booth #1345 : New York, November 4 – 5th
If SureSafe™ isn’t protecting your brand, who is? Real-time risk-management solutions for brand-sensitive advertisers…
ADSOVO™ working in partnership with Contextual Media Group have developed a risk-management technology solution for brand-sensitive advertisers. SureSafe™ uses proven content filtering algorithms and advanced crawling techniques to verify and score website content according to risk in real-time. Our decisioning engine then serves either the intended brand-sensitive ad on sites scored “safe” or an alternate ad on “unsafe” sites, thus mitigating the advertiser’s risk of appearing on sites displaying objectionable content. SureSafe is affordable, easy to implement and will restore advertiser confidence in ad-networks, while allowing advertisers to safely extend their reach into the mid and long-tail publishing segments.