ADEXCHANGER: What problem is SureSafe trying to solve today?

CM: At a high level, SureSafe™ categorizes content and protects brands in real-time, allowing advertisers to safely extend their reach into the mid and long-tail publishing segments. The Internet is the only media where content verification is humanly impossible.  While there are over 7-billion websites globally (more websites than people), brand advertisers are monetizing only a few thousand of those today.  Until SureSafe, there has been no reliable way for humans to track and categorize the Web’s ever changing content in real-time. As such, advertisers fearing misplacement of their brands next to objectionable and brand-damaging content, have resulted to “white listing” more manageable subsets of the Internet (human “vetted” lists of only a few thousand websites)—a practice that is limiting and unreliable.

Read the whole interview in AdExchanger…