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Adsovo at ad:tech New York 2009:

Visit us at ad:tech NY – Booth #1345 : New York, November 4 – 5th

If SureSafe™ isn’t protecting your brand, who is? Real-time risk-management solutions for brand-sensitive advertisers…

ADSOVO™ working in partnership with Contextual Media Group have developed a risk-management technology solution for brand-sensitive advertisers. SureSafe™ uses proven content filtering algorithms and advanced crawling techniques to verify and score website content according to risk in real-time. Our decisioning engine then serves either the intended brand-sensitive ad on sites scored “safe” or an alternate ad on “unsafe” sites, thus mitigating the advertiser’s risk of appearing on sites displaying objectionable content. SureSafe is affordable, easy to implement and will restore advertiser confidence in ad-networks, while allowing advertisers to safely extend their reach into the mid and long-tail publishing segments.

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